Buy and Sell with Ease with Cash App on Bitkey

As the product designer on Cash App, I partnered with the Bitkey team to enable Bitkey customers to seamlessly buy and sell Bitcoin directly through Cash App. I collaborated with product, engineering, and data teams to design a streamlined, user-friendly experience that bridges the two platforms, ensuring customers could securely manage their Bitcoin transactions with ease.

Team

Cash App

Role

Product Designer

Timeline

2024

Problem & Opportunity

Bitkey gives the customer options for which provider they want to use to buy and sell their bitcoin. While this is great on the one hand, this brought challenges in differing fee structures across Bitkey and partner apps. Cash App was a hero use case in bringing clarity and understanding.

Sell with Cash App

The hand-off

With the purchase or sale of bitcoin requiring an app switch, not only providing the customer clear context is important, but working with legal council is core to the experience.

Bitkey and Cash App fee structure

The future

Buy and sell is just the start with so much more coming in the future to help Cash App customers keep their bitcoin safe seamlessly with Bitkey.